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Under Armour's Opportunity in China Is More Important Now Than Ever The Motley Fool 1 day ago Seth McNew Under Armour (NYSE: UA) (NYSE: UAA)has faced some growth challenges recently, and the stock has taken a beating because of it. One of Under Armour's biggest opportunities for new growth now is in China, but outpacing its rivals there, such asNike(NYSE: NKE) and Adidas(NASDAQOTH: ADDYY), might be a tall order. Here's why this is an important opportunity, and what to watch in the quarters ahead to see what it could mean for Under Armour. Quotes in the article +1.38% International sales growth in focus Under Armour's North American sales still make up around 84% of total revenue, and that segment showed unimpressive growth of less than 6% year over year for all of 2016. But international sales are growing much faster and hold the potential for more long-term growth ahead. Under Armour CEO Kevin Plank said this during the Q4 and full-year earnings call: Our international business continues to deliver strong top-line results as we elevate and expand our brand reach around the world. With a 55% increase to $215 million, our international business reached 16% of total revenues in the fourth quarter. Excluding currency, revenues รองเท้าส้นสูง คนอ้วน were up 60%. The continued momentum we saw in the fourth quarter across all of our international regions, especially in the Asia-Pacific region, gives us increasing confidence in the investments we have made and the strategy we have executed against to scale our brand around the globe. Provided by Fool An Under Armour store in a bustling shopping district in Hong Kong. Image source: author. Under Armour's China opportunity Under Armour doesn't break out its China sales specifically in its earnings, but in the Q3 earnings call, management did say the company is on track to more than double its 2015 sales in China of $80 million. When analysts pressed management on that point during the Q4 call,Dave Bergman, senior vice president of corporate finance, said the company is "very bullish" on China and added: "It's been one of our highest growth and becoming very, very profitable for us.
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