Top Insights For 2017 On Trouble-free Strategies For Stores Online

And we embrace it.” Hollar founder and CEO David Yeom grew up going to dollar stores in East Los Angeles. In 2015, Yeom was working as VP at The Honest Company and looking to branch out on his own. He found himself thinking about his childhood and those trips to the dollar stores. They were still in business, so why were there no online equivalents? Yeom contacted his good friend John Um, then head of strategy at the 99 Cents Only Stores, and asked him, “How come when I go to 99only.com all I get is a store locator? I can’t even purchase a gift card on the site.” Um explained that it was an issue of legacy:

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