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The result of that labor is Dapper Den Grooming , the first, and so far only, mobile barbershop in Missouri. It’s a blend of hipster chic, offering a selection of organic beard oils and other tonsorial products, and old school tradition, with a design including vintage barber chairs and a custom-made wooden floor and walls. A restored Airstream trailer is converted into Dapper Den Grooming, parked on 7th Street near Market on Thursday, June 22, 2017 downtown. Frankie Petrillo and his cousin Jess Goins renovated the vintage travel trailer themselves. Photo by Robert Cohen, firstname.lastname@example.org Dapper Den’s location varies by day and depends on the appointments made in a specific area. The business primarily uses Facebook and Instagram for marketing, but the unusual vehicle is also its own form of advertising. “At least 20 people a day take pictures of our Airstream,” says Cali Spencer, a Dapper Den barber who left her job at a traditional barbershop to try out the new concept. Clients tend to be young professionals, most between 24 and 35, who work in the downtown business district. “It’s the guys who take the extra 15 minutes to get ready and who care about their appearance,” Spencer said. Aside from offering traditional barber services, Dapper Den also offers its own line of beard oils, balms, butters and pomades. Goins runs an online shop and the product development side of the business while Petrillo and Spencer cut hair and run the everyday barbershop operations.
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