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There was no stopping the Nike juggernaut. View photos Reebok was the kit supplier for the NFL until 2012 - Credit: REUTERS/Suzanne Plunkett More I think if we look back at that period in the Nineties, it was primarily an arms race with Nike, says OToole. By the end of the Nineties even though Reebok had acquired a lot of sports bona fides, Nike was a much bigger brand and was able to compete much more effectively รองเท้าแฟชั่นราคาถูก facebook in terms of sports marketing contracts. The figures had been pretty grim; sales fell by 14pc between 2007 and 2009. Something drastic had to be done. A veteran of the fitness industry, OToole decided that rather than disowning its heritage, Reebok should celebrate it. The company was in danger of losing its unique selling point and being lost in the general sportswear market. With the benefit of hindsight, any time you change your strategy to try to be more like your competition, you lose a bit of yourself, OToole adds. Reebok in numbers This is the oldest sports brand; the Fosters were dedicated to making the best running shoes. All of those things are part of the rich history of the brand. It was important to go back to what made us great. His prescription was a brave one.
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